Toyota Material Handling's rental forklift division has entered the world of V8 Supercar racing by backing the new Team JELD-WEN FPR/CS Racing entry of Jack Perkins.
Perkins' new number 18 car is part of FPR's four-car factory squad for 2014. Perkins, 27, is the son of multiple Bathurst winner Larry Perkins.
The new partnership is the first official Toyota forklift involvement in Australia's most popular car racing category.
TMHA executive vice president and COO Steve Takacs said the move was an excellent fit with Toyota's forklift customer base.
"Many forklift buyers, renters and operators are keen V8 Supercar fans," he said.
"And the V8 Supercar events provide an ideal setting for corporate hospitality opportunities."
The 2014 V8 Supercar season continues this weekend with the Winton 400 in Victoria and finishes in Sydney in December.